Real Estate

Cash Is King

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The inspiration for this post came from a recent article fed from LinkedIn. The title was “38% of Homes Purchased in 2011 Bought with Cash.” I thought to myself, 38%?! That number seemed high, so I did I little more research. According to another article in USA Today, that number was as low as 12% … Read more

Is The International Airport A Reality?

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A week ago, I was reading the Tico Times and the headline “Liberia Airport Renovation Nearly Finished” jumped out at me. It’s only been nine years since that airport opened, and now it’s getting $41 million dollars worth of renovations?? I had to figure out why, if only because it might offer a flash forward … Read more

Talk Show 16 – Construction

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Even though we call it Talk Show 15, this is indeed the 16th Episode of the Guys In The Zone Talk Show. This episode delves into the topic of construction in Costa Rica. Ben, the founder of Guys In The Zone, interviews Matt Callero of Mango Construction (mangoconstruction.com). Matt offers some answers to the popular … Read more

Poll #1 Results – Top Reasons To Buy Property In The Zone

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I was excited to find the Poll functionality on LinkedIn a couple of weeks ago. The question I came up with “What is the top reason to buy land in Costa Rica’s southern Pacific zone?” seemed like a good jumping off point for this regular feature on the blog. Although the sample size was small, … Read more

Talk Show 15 – Income Generating Property

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“Houses that produce rental income” has become an increasingly popular Costa Rica real estate strategy in The Zone. In this video, The Guys explain WHY this investment strategy is smart and how it can be achieved in a fertile rental market.  We moved out of the office and shot the video “on location” at such … Read more

Pura Vida Poll, August 2011

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August begins a new Guys In The Zone tradition, the poll question. As some of you know, we have been increasingly active with the social marketing and networking lately. LinkedIn, in particular, has inspired many new connections and ideas. The Poll will be a regular addition to our Talk Show and articles, and who knows? … Read more

Talk Show, Episode 13

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This is our mid-year review of real estate in the Southern Pacific Zone of Costa Rica. With tourism numbers up 11% in Central America, Ben and Rod discuss how this trend points to a brighter future for The Zone. Costa Rica Real Estate – Talk Show 13 by GuysInTheZone

Think Outside The Box (Property in Costa Rica)

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“Innovation distinguishes between a leader and a follower.”  – Steve Jobs

I bet your wondering how that idea relates to real estate in Costa Rica?  Well, simply put… if there was ever a time for property owners and real estate agents in this marketplace to be “innovative,” it’s now.

LISTING IS ONLY THE FIRST STEP

Here’s how listing a property usually unfolds in The Zone—

  • Step One: Call up The Guys and set up an appointment to preview the property.
  • Step Two: Determine if an Open Listing or a Modified Exclusive Listing is appropriate for you.
  • Step Three: Wait for The Guys to bring you a buyer.
We all need to think outside the box...

The problem is that Step Three is taking much longer than most Sellers anticipated.

LOOKING BEYOND PRICE

We all know reducing the list price is the easiest way to increase property showings, offers, and sales.  However, if your property is in the ballpark of current market value and it is being shown but not selling, there could be other reasons limiting the sale.

Here at the Guys office, we continue to ask ourselves what can we do to speed up the sales process?  At the risk of sounding trite, one answer is: “think outside the box.”  Here’s an example of how The Guys have applied this idea.

Ben started his Costa Rica blog in 2003 (before many of us knew what a blog was)

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